Snoop Dogg has joined Def Jam Recordings as Executive Creative and Strategic Consultant, a newly created role which will involve the award winning rapper 'strategically working across the label’s executive team and artist roster', with a focus on A&R and creative development.

The iconic hip-hop label's interim CEO, Jeff Harleston, said of the appointment 'I have had the pleasure knowing and working with Snoop Dogg for more than 20 years. Not only does Snoop understand what it takes to be a successful artist, he is one of the most creative, strategic and entrepreneurial people I know. Snoop has a genuine passion for the label and the culture, and we are all excited to have Snoop join the Def Jam Family'.